• The inaugural US E-Cigarette Summit was held in Washington DC, on Monday May 8, 2017 and welcomed over 250 people
  • The 2nd Annual US E-Cigarette Summit will take place April 30, 2018......Registration is now open

The Flavor Controversy: How to Make Sense of the Flavors Issue in 10 Questions

14:25 - 14:40

Flavors remain the most controversial issue surrounding e-cigarettes.  The concern is that “kiddie appealing” flavors are inadvertently or as part of a deliberate strategy attracting kids in to nicotine use and lifelong addiction.  This session will ask if we can establish a framework for investigating the effect of flavors on vaping and smoking behaviors? What do we need to do show that flavors change behavior, and how do we establish whether these effects are harmful or beneficial?  Through a sequence of 10 questions, we will interrogate these subtle issues.


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